For the past couple of months, I’ve been keeping pretty up to date with technology blogs and journals, particularly in light of the endless buzz that’s been generated on tablets and smartphones. One thing that’s been really bugging me though is the persistent use of the word “killer” (e.g. iPad-killer, Facebook-killer, Kindle-killer, iPhone-killer, Blackberry-killer, and so on). I’m considering two reasons for this idiocy. The first possibility is that these bloggers aren’t really idiots, but are part of the sensationalist journalism that seems to be the norm these days. If that’s the case, then it’s really a shame because it’s a cheap way to get an audience. The second possibility is that these bloggers really are idiots, and that they have no conception of business or marketing basics.