I’ve been reading this book Predictably Irrational by Dan Ariely, who is a behavioral economist at MIT. His field is relatively new, and brings together the disciplines of behavioral psychology and economics. In general, he is critical of the assumption that traditional economists hold - that humans are essentially rational beings who work to maximize their profit (or well-being). By using a series of small experiments, he tries to show that people are, in fact, irrational, but predictably so (hence the title).

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